Q: In our city of Kennewick there are several large signs near the street that include bright white lights at night. One is a large LED sign that flashes from subdued colors to mostly bright white, giving your eyes no time to adjust. Another has bright white lights that all blink at the same time, lighting up the area. Are there any safety laws to protect bright lights from interfering with a drivers’ eyesight at night?
A: In 1982, Ridley Scott’s movie, Blade Runner, envisioned a future (set in 2019) with flying cars, synthetic humans, and a Los Angeles population of 106 million people. He was way off on those three predictions, but he nailed one thing for sure: digital billboards. Their pervasive presence adds to the dystopian future that the film imagines. Twenty or so years after the release of Blade Runner, the first digital billboards started showing up along highways in the real world. Now digital signs are so abundant it feels like they’ve always been there.
Continue reading “Preventing Billboard Dystopia”