Last week I mentioned something called a frequency illusion, and I accused it of contributing to negative driving behaviors. I feel I should explain. For those that missed it, a frequency illusion happens when something you just discovered starts showing up everywhere. Frequency illusion is often benign, like when you buy a car and then start noticing ever other driver with the same car, or when you discover a band and then start hearing their music everywhere. However, it can also shape our perceptions in ways that increase the risks we take.
As an example, on your commute you might notice a couple cars speed past you. Now that the speeders have your attention you notice them all, without noticing all the drivers who are respecting the speed limit (because they’re not passing you). You might start to think that most drivers speed (which speed studies consistently show to be untrue.) Here’s where the risk comes in: research shows that when a person believes that most other drivers engage in a high-risk behavior, they’re more likely to do it too.
Continue reading “Frequency Illusions, Perception Gaps, and Safe Driving”