Everything Traffic Safety
Here’s a distracted driving PSA with a happy mom, a cute kid, and no car crashes. How is that possible? Good decisions.
At any given moment, less than one in ten people are using their phones while driving. If you’re still on the phone behind the wheel, you’re including yourself in a dying breed. (Bad pun, sorry.) Join us in making driving the priority. If not for yourself, then for your most valuable cargo.
Continue reading “New Distracted Driving PSA – This One Is For The Moms”
I was talking with a friend and traffic safety colleague recently, and we got into the topic of fault and responsibility in crashes. It seems like we’re often willing to blame a problem with the car’s manufacturer, the road conditions, or the weather, but we have a hard time admitting that we’re the problem. It shouldn’t be so hard for us to admit – 94% of crashes are caused by human error – we should be used to identifying ourselves as the cause of crashes. I suspect that it’s because once we recognize that our mistakes are the common denominator in nearly every crash we’ll actually have to change our driving behavior. Continue reading “This Is Your Fault”
Does adding a celebrity to a traffic safety PSA make it better? We’ve had quite a variety of traffic safety PSAs here in the PSA smash up. Some are gory, some are sentimental, some are sad, some are funny. We’ve even posted a previous celebrity PSA with Helen Mirren (one of my favorites). Ultimately, the goal of a PSA is to get the viewer to change a behavior; in our case, stop dangerous driving behaviors. When Shaq tells you to drive like you give a #&%@, are you inclined listen? Continue reading “Shaq Wants You to Drive Like You Give a #&%@!”
Q: It seems like there have been a lot more serious crashes than normal lately. Is my perception accurate or have crashes just been making the news more often?
A: Unfortunately, your perception is disturbingly accurate. Over the past ten years, we’ve averaged about 15 lives lost due to traffic crashes. In 2015 and 2016, 11 and 12 people died in crashes, respectively. So far in 2017, 20 people have been killed in traffic crashes in Whatcom County. That’s approaching our worst record in over a decade, 21 deaths, which occurred in 2008. And there are still two more months left in the year. These aren’t just numbers. Each data point is a tragedy for the family and friends of the person who died. Continue reading “The Cost of Dangerous Driving in Whatcom County”
The Washington Traffic Safety Commission just released a new PSA that answers your questions about the new distracted driving law. Can I hold my phone? Answered. Can I eat and drive? Answered. Is drinking coffee really illegal? Answered. Have questions? Take a look. Continue reading “Distracted Driving Law Explained in 4 Minutes”
As of yesterday, Washington drivers have a new set of rules to follow regarding distracted driving. In the lead-up to the implementation of the law, you may have been bombarded by messages from the state and news stories from your favorite media outlets about the details and consequences of the new law. If you were on a media fast for the last couple months, let me be the first to welcome you to the current era of distracted driving law. This week’s topic might lean a little too far toward the technical side of things, but this new law will affect the current behavior of, based on current data, about 70% of the drivers on the road (you know who you are), so we may as well dig in and understand the new rules. Continue reading “New Distracted Driving Law Now In Effect”
As part of Washington Traffic Safety Commission’s efforts to make sure every driver knows about the new distracted driving law, they’ve featured Deputy Bauman with the Whatcom County Sheriff’s Office in one of their PSAs. Take a look:
Funny, funny, funny, funny, funny, funny, funny, funny, funny, not funny.
Q: It seems like tailgating is becoming more of a problem. Do the police ever enforce it?
A: Allow me to validate your perception. Last year in northwest Washington (Whatcom, Skagit, Island and San Juan Counties), following too closely was a factor in 880 crashes. We had a total of 6492 reported collisions in the region, putting tailgating (the most common slang term for following too closely) as a contributing action in nearly one in every seven crashes. I’d agree with you that it’s a problem. Continue reading “Tailgating Problems and Solutions”
The National Highway Traffic Safety Administration (NHTSA) has a new PSA they’ve released as part of distracted driving month. It’s good, but I’m pretty sure I’m not the target audience. I’ll admit that I didn’t get the tagline, which immediately identifies me as not being part of the millennial generation. In case you didn’t get it either, I looked it up. Smh is an acronym for “shaking my head.” If your kid ever texts that to you, it means he is shaking his head in disappointment. Here’s the PSA. Warning: It’s sad.